Raelyn Tan: Blogging & Digital Marketing Strategist

What is a Squeeze Page? (and the 4 classic hallmarks of an amazing one)

squeeze-page-hori

Having received a couple of emails asking me what a squeeze page is, I thought that I should write about it here.

I remember wondering about what a squeeze page is when I was just starting out – so I am certain that this post will benefit you 🙂

In this post, I will be talking about what a squeeze page is, and what are the classic hallmarks of high converting squeeze pages.

I aim to keep this post short and simple, as this is a relatively basic concept that every marketer has to know.

What is a squeeze page, and how can you create an amazing high converting squeeze page / landing page for your blog and business? This post is 100% based on my personal experiences with my websites! Click for landing page examples and ideas as well!

Pin me, pal!

What is a Squeeze Page?

what-is-a-squeeze-page

A squeeze page is a page that is specially created to get someone’s email address.

A squeeze page is similar to a landing page – it is essentially a specific type of landing page.

A landing page is any page that is specially designed for targeted visitors to be the first page of your site they “land in”, so it is a broader term.

Although the 2 terms refer to slightly different things, they are often used interchangeably.

Common Characteristics of Squeeze Pages / Landing Pages

high-converting-landing-page

Here are the classic hallmarks of amazing high converting squeeze pages:

  • No distractions

An extremely important characteristic of a squeeze page is the lack of distractions. Squeeze pages typically have no navigational menu, sidebars, content etc.

This lack of distraction typically differentiates squeeze pages from any page on your website – it is a page that is designed with one aim and one aim only – to get someone to subscribe.

Most high converting squeeze pages are shockingly simple, plain, and straight to the point.

  • Clear and prominent call to action

You want to have a clear call-to-action on the page.

Examples of typical call-to-actions include: “Download here”, “Get instant access now”, “Subscribe for free now”, and more.

Why bother having a call-to-action? Most browsers are busy and get distracted easily – so you want to make clear what you want them to do.

It’s like finding a partner and knowing being clear about what you want from a potential partner – be it affection, commitment, etc.

A high converting squeeze page has huge and prominent call-to-actions to prompt browsers to take action on the page.

Oh, and have only ONE call-to-action. Make it consistent and don’t confuse your audience.

  • A great incentive

Freebies and ebooks are aplenty these days. Most people subscribe to hundreds of newsletters and their inboxes are inundated with free offers.

You need to provide an incentive for people to actually want to join your newsletter. A freebie, where you offer a free download of some sort to prospective subscribers, often does the trick.

People are more incentivised to join your list when they can get an instant download of some sort that promises them results.

A great incentive is one that is aligned to what your target audience wants.

  • Professional looking

Have you ever seen one of those crappy looking landing pages that look like they came out of the geocities and yahoo era?

A poorly designed sales page damages your brand and will turn off potential high quality leads from your email list. This will in turn damages your list building efforts.

So, invest in a good lead capture software that will help you create amazing and professional looking landing pages. I personally use and love Leadpages. I have a full review about Leadpages here.

Examples of landing pages I have

examples-landing-page

You can check out good examples of landing pages I have created with Leadpages here:

They are all fully functional, so if you see a freebie you like, do feel free to download it.

Example 1 | Example 2 | Example 3

Enjoy, and have a great day ahead! I will probably write another tutorial about how you can create a landing page.

xx Raelyn

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Yay! I’ve just switched comments on. Please share your thoughts by leaving a comment below:

Enkel Bala

Hello, I have read yesterday your blog and now i am your subscriber.I am glad that found you.I have read many website but you are the only that describe everything with passion and very clear.Sincerly i love everything that you have write here and now your are my favorite person.I want to thank you for all this job that have you made.That’s happen when you love what you do.I have found your blog thru the pinterst because i just have start learning a lot about internet marketing and affiliate.This is the reason why i was interested about your blog to learn more about affiliate marketing.You have explain very well here but i am beginer in affiliate and have start with some network affiliate and i trying to sell products off jvzoo and clickbank thru the social media like pinterst and forums because i have a little difficul to make a website with a good content and for that i want to make affiliate with no website? The truth is that i get a lot of traffic to those products but 0 sale? I have heard that dont promote direct your affiliate products need a landing page first.I am confused and dont know what to do to incrase the sale?Please can you help me to give me some advise? Thank you

I think you emailed me as well, so I’ll just reply there!

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