Having received a couple of emails asking me what a squeeze page is, I thought that I should write about it here.
I remember wondering about what a squeeze page is when I was just starting out – so I am certain that this post will benefit you 🙂
In this post, I will be talking about what a squeeze page is, and what are the classic hallmarks of high converting squeeze pages.
I aim to keep this post short and simple, as this is a relatively basic concept that every marketer has to know.
What is a Squeeze Page?
A squeeze page is a page that is specially created to get someone’s email address.
A squeeze page is similar to a landing page – it is essentially a specific type of landing page.
A landing page is any page that is specially designed for targeted visitors to be the first page of your site they “land in”, so it is a broader term.
Although the 2 terms refer to slightly different things, they are often used interchangeably.
Common Characteristics of Squeeze Pages / Landing Pages
Here are the classic hallmarks of amazing high converting squeeze pages:
- No distractions
An extremely important characteristic of a squeeze page is the lack of distractions. Squeeze pages typically have no navigational menu, sidebars, content etc.
This lack of distraction typically differentiates squeeze pages from any page on your website – it is a page that is designed with one aim and one aim only – to get someone to subscribe.
Most high converting squeeze pages are shockingly simple, plain, and straight to the point.
- Clear and prominent call to action
You want to have a clear call-to-action on the page.
Examples of typical call-to-actions include: “Download here”, “Get instant access now”, “Subscribe for free now”, and more.
Why bother having a call-to-action? Most browsers are busy and get distracted easily – so you want to make clear what you want them to do.
It’s like finding a partner and knowing being clear about what you want from a potential partner – be it affection, commitment, etc.
A high converting squeeze page has huge and prominent call-to-actions to prompt browsers to take action on the page.
Oh, and have only ONE call-to-action. Make it consistent and don’t confuse your audience.
- A great incentive
You need to provide an incentive for people to actually want to join your newsletter. A freebie, where you offer a free download of some sort to prospective subscribers, often does the trick.
People are more incentivised to join your list when they can get an instant download of some sort that promises them results.
A great incentive is one that is aligned to what your target audience wants.
- Professional looking
Have you ever seen one of those crappy looking landing pages that look like they came out of the geocities and yahoo era?
A poorly designed sales page damages your brand and will turn off potential high quality leads from your email list. This will in turn damages your list building efforts.
Examples of landing pages I have
You can check out good examples of landing pages I have created with Leadpages here:
They are all fully functional, so if you see a freebie you like, do feel free to download it.
Enjoy, and have a great day ahead! I will probably write another tutorial about how you can create a landing page.