What is a Squeeze Page? (and the 4 classic hallmarks of a great one)

Having received a couple of emails asking me what a squeeze page is, I thought that I should write about it.

I used to wonder what a squeeze page is when I first started out – so I am certain that this post will benefit you 🙂

In this post, I will be talking about what a squeeze page is, and what are the classic hallmarks of high converting squeeze pages.

I aim to keep this post short and simple, as this is a relatively basic concept that every marketer has to know.

What is a Squeeze Page?

A squeeze page is a page that is specially created to get someone’s email address.

A squeeze page is similar to a landing page – it is essentially a specific type of landing page.

A landing page is any page that is specially designed for targeted visitors to be the first page of your site they “land in”, so it is a broader term.

Although the 2 terms refer to slightly different things, they are often used interchangeably.

Common Characteristics of Squeeze Pages / Landing Pages

Here are the classic hallmarks of amazing high converting squeeze pages:

• No distractions

An extremely important characteristic of a squeeze page is the lack of distractions. Squeeze pages typically have no navigational menu, sidebars, content etc.

This lack of distraction typically differentiates squeeze pages from any page on your website – it is a page that is designed with one aim and one aim only – to get someone to subscribe.

Most high converting squeeze pages are shockingly simple, plain, and straight to the point.

• Clear and prominent call to action

You want to have a clear call-to-action on the page.

Examples of typical call-to-actions include: “Download here”, “Get instant access now”, “Subscribe for free now”, and more.

Why bother having a call-to-action? Most browsers are busy and get distracted easily – so you want to make it clear what you want them to do.

It’s like finding a partner and knowing being clear about what you want from a potential partner – be it looks, commitment, etc.

A high converting squeeze page has a huge and prominent call-to-action to prompt browsers to take action on the page.

Oh, and have only ONE call-to-action. Make it consistent and don’t confuse your audience.

• A great incentive

Freebies and ebooks are aplenty these days. Most people subscribe to hundreds of newsletters and their inboxes are inundated with free offers.

You need to provide an incentive for people to actually want to join your newsletter. A freebie, where you offer a free download of some sort to prospective subscribers, often does the trick.

People are more incentivised to join your list when they can get an instant download of some sort that promises them results.

A great incentive is one that is aligned to what your target audience wants.

• Professional looking

Have you ever seen one of those crappy looking landing pages that look like they came out of the geocities and yahoo era?

A poorly designed sales page damages your brand and will turn off potential high quality leads from your email list. This will in turn damages your list building efforts.

So, invest in a good lead capture software that will help you create amazing and professional looking landing pages. I personally use and love Clickfunnels.

I can’t praise Clickfunnels enough. They have made me so much money and have been so instrumental in my business success.

I highly recommend that you check out the 14-day trial that Clickfunnels has.

Personal Review: Learn more about what Clickfunnels does and how it works in this article [Tweet “Yay! I definitely learnt a lot about landing pages in this post.”]

Examples of landing pages I have

You can check out good examples of landing pages I have created with Clickfunnels here:

They are all fully functional, so if you see a freebie you like, do feel free to download it.

Example 1 | Example 2 | Example 3

If you are interested in creating amazing high-converting squeeze pages, I highly recommend using Clickfunnels. It has been a game-changer for my business.

I also have a full review about Clickfunnels here.

Okay that’s all folks, I hope that you have found this blog post helpful.

Have a great day ahead!

P.S. Need to master and grow your list and turn it into your best business weapon?

In my course List Building Incubator, I teach you exactly how you can create landing pages like these and how you can use them to grow your list. You will learn my best strategies on how you can grow your email list strategically and quickly. Click here to check my course out.

God bless,
Raelyn

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