How to Write the Perfect Welcome Email (Printable Template Included!)
How did you write your welcome email?
Did you just write about anything random and called it a day?
Clearly, your welcome email is extremely important for your business because it is the first email all your subscribers will receive.
It is the most important email because it it determines if a new subscriber would bother opening your future emails.
Over the years, I have gone through many different iterations of my welcome email and I’ve landed on a sweet spot that works for me.
I’ve also noticed what does not work for a welcome email – redundant things that take up precious space in your welcome email but does not actually benefit you.
In this post, we will learn how to write an amazing welcome email that will warm your subscribers up, give them insane value, and leave them waiting in anticipation for your next email!
You ready?
Here’s what you’ll learn
- What is a welcome email
- What a good welcome email should achieve for you and your business
- A step-by-step welcome email template to follow
- A complete breakdown of the components behind a successful welcome email
What is a welcome email?
A welcome email is the first automated email that a new subscriber receives upon subscription.
What should a good welcome email achieve for you?
Firstly, a great welcome email will adequately introduce you.
It should engage new subscribers and get them used to interacting with you.
It should get them to see you as an expert.
It should enable you to give massive value to your new subscribers.
It should prime your new subscribers to want to read any future emails from you.
… As you can see, you need to be strategic about your welcome email and not just write about anything random.
You need to be strategic about your welcome email and not just send anything random out.Click To TweetThe Welcome Email Template: How You Should Write a Welcome Email
I will now recommend a suggested template for you to follow, starting from the top of your welcome email.
If relevant, I will also supplement each step with examples.
Remember: Writing a great welcome email is not difficult. If you can write to a friend, you can write a great welcome email.
Part 1: Greet your subscriber by name
You want to sound personable in your welcome email, so greet your subscriber by first name.
You can easily do this via your email service provider – I personally use and recommend Convertkit. It will auto-populate the person’s first name into the email.
So say something like,
- Hello, <first name>!
- Hey, <first name>!
- Or any other variation that you like.
Even if people know it is automated, it will gives them that warm fuzzy feeling of being acknowledged.
Simple, right?
Part 2: Next, you want to sound like a human.
Because your new subscriber would likely know nothing about you yet, you want to quickly introduce yourself.
For instance, you could say, “I’m <name> from yoururl.com, and I help…”
There will be time for a proper introduction later, but you want to sound as friendly as possible now and quickly establish yourself as someone that isn’t a bot or spam.
I have also found that it helps if you add pleasantries like “How are you?” / “I hope you’ve been having a great week so far!”
Suddenly, you sound a lot more human, like a friend.
How to write a great welcome email: Quickly establish yourself as someone who isn't a bot or spam.Click To TweetPart 3: What are you doing in their inbox?
Depending on how they signed up for your list, you want to acknowledge that.
If they signed up via a freebie, you could mention it so that they actually remember who you are.
If it’s a generic sign-up, you could say something like, “you signed up for updates about…”
Part 4: What’s this email about?
Before you lose them, tell them what your welcome email will include.
For example, I talk about how I will be introducing myself and providing access to my resource library in the welcome email.
Specifically, I say, “In this email, I will introduce myself and also share with you access to my resource library ;)”
How to write a great welcome email: Before you lose them, tell them what your welcome email will include.Click To TweetPart 5: Have a proper introduction.
Now, we start the welcome email for real. You’ll want to introduce yourself proper.
This is similar to writing a very short and snappy version of your about me page.
Here are several key questions you have to answer:
- How can you help them?
- Why are you an expert?
- Why you?
- What’s your story?
- You could also include some fun facts about yourself (to stand out and be more memorable)
For instance, my introduction is short but power-packed:
“Hey! *friendly wave* I’m Raelyn Tan, and I’m a blogging and digital marketing strategist for bloggers and entrepreneurs.
I help bloggers & online entrepreneurs like you build your dream profitable online blog + business.
Here’s a short bio about me:
I’m Raelyn from raelyntan.com. I’ve been blogging for 10 years, have an academic background in marketing, did content marketing and social media in the corporate world for a co. with 2.44b in annual revenue, and now have a following of about 35k+ bloggers & online entrepreneurs. I live and breathe online entrepreneurship & digital marketing and am privileged to make a full-time income with my online blog + business. :)”
Remember, ditch the corporate speak and write as you would to a friend.
Part 6: Give them lots of value and point them to your best resources
Now, your new subscriber knows you better… it’s time to add insane value to their lives.
This could be your only chance to impress them… because if you don’t, they may not ever open another email from you again.
Give them a choice to access your best resources in your welcome email, whether they signed up for it or not!
This includes:
- Your best freebies / lead magnets
- Your resource library (here’s mine if you want access to it)
- Your most popular posts
- A discount to your store
- Etc
Some examples of resources you can provide include PDF guides, checklists, cheat sheets, templates, video training, community support – anything that you know your target audience would love.
If they signed up for something specific, make sure you send that to them!
Connect your new subscribers to your best resources!Click To TweetPart 7: Get them to stay connected
In your welcome email, you also want to take the opportunity to make sure that they remain connected to your community.
A couple of things I recommend you do:
- Get them to whitelist your email and add you to their contact list
- Give them access to your free Facebook mastermind group, if you have one
- Optional: You could get them to follow you on your favorite social media platform (s)
Here’s an example of what I write in my welcome email to get them to add me to their contact list:
“Add me to your contact list or drag this email away from the promotions tab. This ensures that you can receive all of the awesome tips & goodies that I’ve prepared for you!
If you’re on Gmail, next to the big reply button, there is a drop-down arrow. If you click that, the 5th option down says to “Add Raelyn Tan to Contacts List.”
Thank you and have a smashing great day ahead!”
A certain percentage of people that read your welcome email will add you to their contact list, allowing you to reach them more easily in the future.
Part 8: Tease them about your next email
In the last part of your welcome email, you want to talk about how you will be sending future emails to them very soon.
Pro tip: You can hint at the contents of your next email to get them all excited to read! This will increase the open rates for your next email.
Pro tip: Hint about the contents of your next email to get them all excited to read it when you do send it out! Click To TweetSummary
Does your welcome email include all 8 of these key components?Click To TweetAnd that’s all, folks! Does your welcome email include all 8 of these key components?
- Greet your subscriber by name
- Tell them what they can expect from this welcome email
- What are you doing in their inbox?
- Properly introduce yourself
- Give them lots of value and point them to your best resources
- Get them to stay connected to you
- Tease them about your next email
If your email doesn’t include one or more of these components, go edit it!
I hope that you have found this article useful!
xx Raelyn
Another pin design:
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