My Story
Veteran Marketer. Cancer Survivor. Child of God.
In Business
Customers
Subscribers
IG Followers
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Hello There! Welcome To My Online Home.

You curious little thing! If you’re new here, I’m Raelyn Tan.

I help online entrepreneurs build a strategic & systematic 6-figure knowledge-based online business so that they can spend their life doing the things they want to do, on their own terms.

My perfect fit clients include course creators, digital product owners, content creators, coaches, consultants, and experts.

Basically: You want to turn your advice, knowledge, expertise, and/or experiences into a profitable business… without becoming a slave to said business.

The Mission

Growing a multi 6-figure online business (7 figures if we’re talking revenue), I thought I had it all, until breast cancer struck me in 2021.

Thankfully, the cancer is curable, but my entire perspective towards business and life has changed as a result.

While I’ve always loved digital marketing and had been in this business for years, I deeply reconnected with WHY I want to do what I’m doing.

I learned that time is precious, and life is fleeting. I want to help others to reclaim their time and lives so that they can spend their days doing meaningful things they want to do and live their happiest, most fulfilling life.
Street Creds

Street Creds

I know credibility is important, and I prefer to let my results speak for themselves, but here are some of the work-related highlights in my life.
  • First-class honors marketing degree specializing in marketing
  • Brief corporate bg in digital marketing for a company with 2B annual revenue
  • Founded this business in 2015, full-time online business since 2017
  • Business hits multi 6-figures (7 figs if we’re talking revenue) in 2020
  • Over 40K subscribers & 10K customers by selling a variety of courses & digital products.
  • Featured in YFS Magazine, Wikihow, Convertkit, HuffPost, Blogging.org, Social Media Today, and other publications.

My Style Of Doing Business

Deep Transformation

I focus on serving a core group of clients to the highest possible degree, to evoke real change in real lives. Less focus on “reaching millions”.

Sharp AF Teaching

I enjoy teaching in a focused and sharp manner. Give people what they need, nothing more and nothing less.

Systems-Focused

I am obsessed with systems. With the right systems, we keep our businesses organized & controllable.

Friendships

Support, emotional encouragement, friendship, culture exchange, life impact… these make business and life fun.

Keep The End In Mind

Not just to build a huge business (although that’s certainly a good thing), but a business that brings true freedom.

Long-Term Perspective

Create sustainable long-term brands, I am not interested in fads, noise, spam, or cheap tricks.

Teach Only What’s Proven

Test everything out, base strategies on solid marketing principles.

Breakthrough Marketing

Embrace unique messaging to stand out, serve others through quality products, not crappy “me too” products.

Empower With Lifelong Skills

Empower clients to acquire skills that they can use again and again – permanently become a better marketer.

Find The Simplest Solution

Less tools, pages, steps, superfluous tasks. Create elegant content & products that are simple & work ingeniously well.

Fun Facts About Me

Here’s a little more about who I am outside of work…
  • I’m a disciple of Christ – my hope, healer, protector, and Father. I’m an eldest daughter to my Asian parents and have 2 siblings.
  • I am born and bred in Singapore – you may remember this rich & sunny island from the movie Crazy Rich Asians.
  • Growing up, I scored 10As in my GCE O Levels, and 5As in the GCE A Levels. I later attended NUS Business School, one of the top 3 business schools in Asia, on a full scholarship.
  • Some people eat to live, I live to eat! I’m a hardcore sashimi & sushi lover. I also love good pasta, Korean food, and Macdonalds (esp nuggets!). I also love my 1 latte a day.
  • I love travelling to as many countries as I can to experience new cultures.  I love adventures, loud laughter, roadtrips, and looking at God’s wonderful natural creations!
  • At one point, I stayed in the USA for 5 months in Austin, Texas. My last trip was to Japan (and before that, it was Korea & New Zealand). I hope to see the Northern Lights one day.
  • I was once put in charge of running a social enterprise cafe as part of my voluntary work with YMCA & doubled their sales through digital marketing.
  • I was a Sunday School volunteer / teacher at church (kids aged 7-12) for 3 years.

My Core Values

Focus

Laser in on a small number of things, and to do them exceptionally well.

Simplicity

Less is more.

Quality

Only your highest, sharpest work. Don’t go in circles building things that are unsustainable.

Love

Kindness, encouragement, and service first. Love others like yourself.

Systems

Embrace structure to increase output predictably. Happiness is found in the perfect process, not in perfect goals.

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