Guess which page of your blog will ~90% of your visitors visit when they first stumble on your site?
No prizes for this one… it’s the about me page.
Hence, learning how to write an amazing about me page is very important.
Two things can happen when someone reads your about me page:
1) Nothing connects with them, you leave a vague impression and they eventually leave your blog. 🙁
2) It resonates with them, they remember you, and it signals the start of a beautiful relationship. 🙂
Here’s how to write a perfect about me page.
I Have Written More Than 100 Iterations of my About me Page…
… So I do have a trick or two to share with you.
And no, it’s not because I have a teeny bit of OCD. But because there were really huge gaps that could be improved upon!
In the past, I wrote very generic things on my about me page. Truthfully, I did not really put much thought into it.
I thought that as long as my content was good, nobody was really going to “judge” what my about me page says.
I look back and cringe.. because I was missing out on a massive chance to connect with my audience and to allow them to remember me.
What Your About Page Must Do
Your about me page must grab attention.
Your about me page must make you likable.
Your about me page must make you credible.
Your about me page must immediately convey the value that you provide and what you can do for your target audience.
Your about me page must make you memorable.
Your about page must convert your about page readers into subscribers.
If you’re feeling overwhelmed, don’t worry – by the end of this blogpost you’ll know exactly how to achieve each of the above, and how you can put them all together.
The Anatomy of a Perfect About Page
Download your free printable graphic right here:Click Here to Download Your Printable Graphic (I’ll also send more cool helpful stuff to your inbox, for free)
Let us now dissect how an amazing about me page should be like!
1. Making an Amazing First Impression
The first line of your about me page must grab attention immediately, and push the reader to read the first paragraph.
Think of it as a speed dating scenario.
If the person at the other end of the table (your future subscriber + buyer) has only 10 seconds with you before they disappear forever from your life, what’s one sentence you can say to the person to make him/her want to STAY?
Will it be “Hi, my name is Raelyn”? It probably will not be, right?
Make the headline of your about me page absolutely attention-grabbing, and make them want to know more. Pique your reader’s curiosity.
2. The Human Connection in Your About Page
Guess who is reading your about page? That’s right.. a fellow human being.
As bloggers and online entrepreneurs we have a tendency to see people as a number after awhile. Y’know.. 50k page views, 10k subscribers, 70k followers, 100 buyers.
Every single person who visits your about page is a human, and being likeable and connecting with him/her on first impression is priceless.
Being human is:
- Being vulnerable
- Sharing more about who you are, what you like and what you don’t like – and for it to resonate with them
- Being personal
- Making an effort to communicate with them
- Bonus points if your interests and beliefs are similar to your target audience.
Example: I share my love for travelling and food on my about page
If you visit my about page, you’ll see that I talk extensively about who I am outside of my business. From my religion, to my interests, to what really makes me happy – those are the very things that I revolve my identity around in real life.
I talk to my readers like I would to a friend.
Example: I talk about my belief in chasing what you’re passionate about on my about page
That’s a personal belief I have, and one I do not hesitate to share with my readers. My target audience are people that want to start their own profitable blog/ online business, and they would highly likely share the same belief – or they would still be contented in their dead-end corporate job!
So yes. Bonus points if the things you share resonate with your target audience.
Sharing a certain belief together.. now that’s a great way to make friends and connect, don’t you think?
Example: I share images of myself liberally
… because people connect with a face more than a chunk of words. We’re humans… we love faces.
In particular, include smiling images of yourself, because people like smiling people. I mean, who doesn’t? 🙂
As a blogger your blog is not a corporate site, and your about page should not sounds corporate either. Do not speak in third person (unless its at the end where you share your professional bio).
You’re a human, and being a human is not hard if you let your insecurities about being unprofessional go. Show the fun and funky side of you, as you’re amazing and people want to know more about YOU!
3. What’s In It For Them?
After reading your about me page, your reader should be crystal clear on who you are helping and the purpose behind your blog. Whether it is to entertain, inform, or to solve a particular problem, you have to ensure that your about page evokes an “OMG YES!” reaction from your target audience.
It’s about finding your tribe and calling out your community.
What’s in it for me?
This question in your reader’s mind has to be answered.
Example: I call them out directly on my about page
Here’s how I kick off my about page:
You’re at the right place if you face these problem(s):
- You have a big dream to build a blog biz, but no concrete results to show for it
- You are afraid of falling for false promises and fluff in an industry of marketers who do not provide value
- You are tired of “investing” in courses that do not really work
- You are lost and don’t know how to start or continue
- A simple task of creating an online blog business has been made real complicated
Simple, straightforward and to the point. I make it clear who my blog is for.
I help ambitious bloggers define their authentic blog brand, get laser targeted traffic to get in front of more ideal buyers and create products & services to monetize their blogs.
Bam. What I do, answered.
4. A Fabulous Opportunity to Show That You Know What’re Talking About
AKA: Show off your credibility. Hawk your wares. Be shameless. You get the idea. You may be human, but you’re trying to make money with your blog and business here. To do that you need people to TRUST that you have the solution for them.
(Also, the about me page is a perfect place to be perfectly narcissistic and get away with it… just kiddin. :P)
Credibility can be established in many different ways. Think out of the box.
- Your academic background
- Your corporate background
- Your own personal experiences
- Success with past customers
- Social proof: Talk about how big your community is
- Features in large news sites like Forbes/ Huffpost etc.
Example: I talk about my academic background in marketing
If you have been around you would know that I’m a marketing major from the National University of Singapore. While not directly related to what I am doing right now, many fundamental business and marketing principles still apply.
While society is gradually transitioning to a place whereby degrees have less significance, your academic background still yields significant importance. If it’s relevant, that’s amazing, add it in! Otherwise, there’s always other things that prove your credibility, do not worry. Credentials differ from blogger to blogger.
It does not really matter if it is not DIRECTLY related, as long as you are able to explain why it is relevant to your reader.
Example: I talk about my 10 years of blogging experience (I share my personal journey)
This is pretty significant as it is evidence of my proficiency and personal experience with blogging. It shows that I would be able to empathize with their struggles and teach them how to overcome any problems they face because I’ve gone through them myself before.
For instance, if you’re in the health niche, nothing speaks credible more than your own weight loss journey and how you managed to shed those pounds successfully.
Honestly, personal experience is paramount. While all the information is out there on Google, the problem comes with knowing what’s important.
I could very well write 100 tips on how to have a better about me page, but I know that you will not benefit from those tips as much as understanding the key points of a good about me page. However, for other blog topics, I may include more tips because it would benefit you guys more. This is where personal experience kicks in.
Example: I talk about my corporate background in content marketing and social media
Yes.. I am in a niche about ditching your corporate job, BUT majority of the population in the world still work in jobs, and your corporate background is a good indicator of your proficiency. After all, if a big company has hired and trained you in a certain job, surely you must be at least pretty good at doing the job, right? 🙂
5. Converting Them Into Subscribers
So they’ve connected to you. They believe that you have the chops to solve their problems, that your blog is worth reading.
Give ’em an avenue to come back again. Welcome them into your community with wide open arms. Tie a string around them so that you can pull them back to your blog again. (Kidding!)
But really, get your audience to subscribe. One of the hot real estate areas you can get more subscribers from is your about page.
Getting on your email list is powerful, because you can email other stuff from your blog to entice them to come back in the future. People are busy and will need some prompting to return.
You’ve put your best foot forward, you’ve made the first connection. Now you’ve to make sure they come back to your site.
Example: I ask people to subscribe not once, but twice in my about me page.
Go for it. Don’t be shy about it. It’s your blog, your house; you call the shots!
Here’s a snippet from my about page:
Here’s what you’ll also get:
- No fluff, no bull shit, and most certainly no overly indulgent promises of the “laptop lifestyle” without providing any value. Here’s actual value that actually teaches her HOW.
- Simple, idiot-proof digital marketing tutorials that come in both written or video form
- 100% actionable
- Value-packed tips that will accelerate your business like gangbusters
- 24/7 free Facebook mastermind group (Blogging on Turbo) that answers all your burning blog biz questions.
… So you may wanna stick around. The best way to ensure you receive value would be to sign up for my email list. I send regular tips and updates about my latest trainings.
Sounds enticing enough?
Putting it all Together + Summary
Putting together a magnetizing, high converting about me page is simple, it just requires some one-off work to get it up to scratch.
To write a perfect about me page you have to:
- Start off strong with a magnetizing headline
- Make your target audience and value proposition (what you do) extremely clear
- Share more about yourself: Be personal, vulnerable and human
- Include images of yourself to connect with your audience and to be more memorable
- Prove that you know what you’re talking about (prove your credibility) by talking about your personal experiences, past achievements etc.
- Ask for the subscribe – give them a way to come back again
That’s all folks. Peace out!