Ever wondered how to write a perfect blog post?
Well, today’s your lucky day.
After writing close to 100,000 words on this blog, I’ve found that there are certain must-haves that a successful blog post should have.
Writing a good post isn’t just about hitting that publish button.
It’s about creating content that is addictive.
Without further ado…
Here’s how to write a perfect blog post:
1. Catchy blogpost title
Your headline should have one goal: To get people to read the first paragraph of your article.
Yes, we hate click-bait headlines – but have you ever wondered why sites like Buzzfeed do so well?
The simple answer: Great headlines.
Your headline makes or breaks your article. I’m not advocating for you to start writing click-bait articles, but you do need a catchy headline to grab people’s attention.
Here are some crucial tips to write a catchy title:
- Use emotional words
- Keep it short
- Have a clear value proposition
- Consider asking a question
Oh, and grab my free printable with 220 fill-in-the-blank catchy headline templates here. That’s really all you need to ace your headline writing asap. 😉
2. Open a curiosity hook in your first paragraph
Your first paragraph has one goal: To get people to read your second paragraph.
Most readers decide to continue or quit reading your article in its first paragraph.
The biggest tip I have for you is to open a curiosity hook in your first paragraph – get your readers to wonder about something.
The human mind works very peculiarly – if there’s an open loop, they will seek to close it.
Opening the post with your personal experience, telling a story, or asking a question works very well as well.
3. The big promise
Your first subheading should be enticing. What’s the #1 thing that your reader will take away from your post?
This helps to clarify the exact value that your article will bring to your reader.
Get them to stay, yo!
In today’s world of Youtube videos and memes, peoples’ attention spans are short.
Having a graphic piques their interest and makes your content less boring, compelling them to keep reading.
5. Separate your content into appropriate sections
This means having proper subheadings that make sense. Depending on which niche you are in, you want to have subheadings that help people.
If someone were to skim your article, they should be able to read your subheadings and still get a pretty good idea of what your article has to offer.
You can use your subheadings to represent:
- The different steps needed to achieve something (like a recipe)
- Or each subheading can represent a different tip to help users achieve something (like this article).
The bottomline: Have proper subheadings.
6. The quotable one-liner
Somewhere in the middle of your article, have a quotable soundbite – something that readers can share. For me, this usually comes in a tweetable.
If each person reading your posts share it with just one person who sticks around, you’ve “doubled” your readership!
If you’re wondering how to make tweet boxes, here’s a tutorial about it: How To Get More People To Tweet Your Stuff With Beautiful Tweet Boxes
SO, have a quotable one-liner, like such:
7. Keep it snappy
Every time I write a blog post, I check the post again and delete any unnecessary words. You’ll be surprised by the number of words we add just to fill up sentences.
Be as concise and short as possible!
People start skimming and losing their attention the moment you allow them to.
8. End the post with a CTA
Always end the blog post with a call-to-action. What do you want your reader to do next?
Every article you write should have an end-objective.
To share your article? To join your email list? To leave a comment? To download your content upgrade?
Get them to do it! This is your perfect opportunity.
Here’s how to write a perfect blog post:
- Catchy blogpost title
- Open a curiosity hook in your first paragraph
- State the big promise (aka your article’s value proposition)
- Separate content into appropriate sections
- The quotable one-liner
- Eliminate excess words
- End the post with a CTA
All done? You may like this 2-part series about what to do before and after you publish that amazing blog post of yours.