This article is part 2 of 3 of my welcome email series.
Part 1: How to Write the Perfect Welcome Email (Printable Template Included!)
Part 2: 10 Welcome Email Examples From Top Blogging Experts
Part 3: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!)
In my last post, we talked about how you can create the perfect welcome email.
If you are looking to learn how to write a welcome email well, please check out the post: How to Write the Perfect Welcome Email (Printable Template Included!)
You even got a welcome email template to follow along.
Today, we’ll be looking at welcome email examples from top blogging experts and learn from the pros!
When I first started out
At the beginning, I didn’t really give much thought to my welcome email. It was just a welcome email that I sent out to all my subscribers, you know, just because I had to.
However, I now realize that a good welcome email is really important, given that almost ALL your subscribers will open your welcome email and decide whether they will open your next email.
Following the welcome email template I provided in the last post is a great starting point – but today, we’ll be diving into specific welcome email examples so that you’ll learn nifty tricks from a wide variety of experts.
We’ll look at 10 top experts and “spy” into how their welcome emails are like!
Are you ready?
10 welcome email examples from top blogging experts
Well, let me start with myself, because I’m pretty proud of my own welcome email!
1. Raelyn Tan
From slides 1 – 3, you will be able to view my welcome email.
Learning points from this welcome email example:
- Introduce yourself first
- Add a picture to seem more personable
- Provide your best resources in your welcome email to add value
- Prompt your new subscribers to add you to their contact list in order to stay in touch (give detailed instructions)
2. Ruth Soukup
Ruth Soukup‘s welcome email can be found on slides 4 – 6.
Learning points from Ruth Soukup’s welcome email example (I will not repeat what has already been mentioned):
- State what your new subscriber can expect from your newsletter
- You can mention your paid course so that new subscribers are aware of it, and some may check it out and sign up for your waitlist
- List out your social media handles for subscribers to have another avenue to contact you
3. Allison Lindstrom
You can view Allison Lindstrom‘s welcome email for her Blogging To Win course on slides 7 & 8.
Learning points from this welcome email example:
- Asks for the subscriber to “hit reply” in order to encourage interaction
- Use the opportunity to pitch 1:1 services
4. Monica Froese from Redefining Mom
Monica from Redefining Mom has a great welcome email for her Pinterest free course, which can be found on slides 9 & 10.
Learning points from this welcome email example:
- If your welcome email is about a free course, mention in the first email what the subscriber can expect to learn from the free course.
- Make use of “P.S.” at the end of your email to get your reader to take some kind of action
5. Bob Litoch
You can view Bob Litoch‘s welcome email on slide 11.
Learning points from Bob’s welcome email:
- Talk about how big your community is to establish credibility
- Direct new subscriber to relevant resources on your blog to add value immediately.
6. Emma Drew
You can view Emma Drew‘s welcome email on slides 12 – 14.
Learning points from Emma’s welcome email about her free course:
- Be really relatable and have a very personal introduction
- Connects new subscribers to your Facebook group so that they can get connected to your community.
7. Tammy Rose Town-send
Tammy @ Jam & Scone’s welcome email can be found on slide 15.
Learning point from Tammy’s welcome email example:
- Take the opportunity to group your subscribers into different groups so that you can send them more targeted content later on. (When they click on one of the 3 links in her welcome email, she can understand their needs better and these subscribers are tagged accordingly back-end.)
8. Crystal Paine
Crystal from Your Blogging Mentor has a great welcome email example that can be found on slides 16 & 17.
Learning point from Crystal’s welcome email:
- Write about what your new subscribers can expect in the next email (like a teaser!) so that they are more likely to open your future emails
9. Lena Gott at WhatMommyDoes.com
You can find Lena Gott‘s welcome email example at slides 18 & 19 for her free bootcamp.
Learning points from this welcome email example:
- Point new subscribers to various resources that are related to the end-goal that your free course will achieve (Want to start your blog? Check out my 4-part blogging for beginners series.)
10. Ana from The She Approach
I recently came to know about Ana from The She Approach! From slides 20 – 22, you will be able to view her welcome email.
Learning points from Ana’s welcome email example:
- “But enough about me! How can I be of service?” is a very powerful statement that you can include in your welcome email.
- Consider talking about your why – i.e.why you started your blog.
I hope this helps!
Have you found this useful? Whew, we sure have learnt a lot of welcome email tips in this post! Please share this if you like it!
Check out the other list building articles on my blog:
- List Building 101: How to Build An Email List That Makes Money (Cheatsheet Included)
- Why Building an Email List is a MUST for Your Blog & Business
- Why I Switched to Using Convertkit As My Email Service Provider
- Newsletter Content Ideas To Send & Engage Your Subscribers
- 10 Game-Changing Strategies I Used To Create an Irresistible Lead Magnet/ Freebie That Got Me 711 Downloads in 3 Months
- Get More Subscribers: 6 Hotspots To Place Your Email Opt-in Boxes
- The Hello Bar Alternative: How I Got 196 New Subscribers With Just 15 Minutes of Work
- 31 Content Upgrade Ideas For Your Blog (With real examples!)
Sign up for my list building webinar!
If you need more traffic and subscribers and you’re tired of being invisible online, sign up for my FREE list building workshop:
Continue on to part 3 of 3 of the welcome email series: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!)
xx Raelyn
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