Raelyn Tan: Blogging & Digital Marketing Strategist

31 Content Upgrade Ideas For Your Blog (With real examples!)

content-upgrades-hori

Do you use content upgrades in your blog + biz?

Personally, my content upgrades have contributed a lot to my email list growth.

Generating an amazing content upgrade becomes much easier when you have an abundance of content upgrade ideas.

Hence, in this post, I will share with you 31 content upgrade ideas that you can use.

Throughout the post, I will also intersperse real-life examples of each type of content upgrade just for you!

31 Content Upgrade Ideas For Your Website:

30++ proven content upgrade ideas to grow your email list, with real-life examples! You can use these ideas to have content upgrades on your blog and social media platforms.

Pin me, friend!

1. Cheat sheet

This is by far my favorite content upgrade type. Cheatsheets are very popular – people love shortcuts and fast results.

People also have a very short attention span as they are busy, so a cheat sheet promises a fast consumption process.

2. Checklist

A checklist is an action-oriented content upgrade that breaks down a difficult task into small, digestible steps. I find this to be very popular amongst my audience as well.

I find this to be very popular amongst my audience as well. They can print it out and use it again and again!

3. Webinars

A webinar is an in-depth online workshop that teaches your audience something. This is often seen as a high-value opt-in if your topic is something that your target audience is interested in.

4. Podcast

Give out exclusive episodes of your podcasts. This works especially well if you have 1-2 high-value podcast episodes. For instance, if you managed to invite someone extremely famous to your podcast!

5. Swipe files/scripts/ templates

Swipe files and scripts and basically ready-to-use, plug-and-play templates that you personally use.

For instance, if you are a dating coach for women, you can give away scripts to teach women exactly what to say on their first date to captivate their date.

Bonus points if it is a script that you have personally used and achieved success with!

6. Transcripts

Transcripts are great as people can skim through the transcript and get to the main point of an audio recording or video.

7. Infographics

We all love infographics, don’t we? People will not only opt-in to get a high definition version of an infographic, they are also more willing to share these colorful bad boys!

8. Case study

An in-depth case study is useful as it promises to allow your audience to view the steps behind someone else’s success without going through the trouble of acquiring the information themselves.

This is great if your case study participant has achieved X result that your audience desires to achieve.

9. Spreadsheets

Spreadsheets are often perceived as “complex” and difficult to create – so offering one may work in your favor.

10. Calendars

Offer a calendar – aka a timeline to do something! This will offer to help organize the schedules of your audience and save them time.

11. Planners

In the same vein, you can create an e-planner and offer it as a download! If you are like me, you love staying on track with your goals and a planner does just that.

Just make sure that the planner is relevant to your niche. Eg, if you are in the gardening niche, you could perhaps design the planner around plants, or center the planner around planting something. Just make it gardener friendly 😉

12. Video Tutorials

Have an exclusive video tutorial? Offer it as a content upgrade!

13. Challenges

Challenges are great. You can get your readers to opt-in and then send them daily emails with the challenge information. This provides great engagement as well!

14. Snippets of a paid course

You can consider offering a small part of your paid course. Not only does this build your list, you get to acquaint people to your paid offerings and potentially increase sales!

15. Printables

I have offered printables many times and they have always worked well for me. Anything that can be printed is usually perceived as pretty valuable!

For instance, you may sell adult coloring book – you can offer a few designs for free for people to print out and color at their own time.

16. Facebook group

This used to work better before Facebook groups became so ubiquitous, but this still works well as humans crave connection and community.

I even have a link to join my Facebook group at the end of every post because I love it when more people join my community and connect with me!

17. Mini-course

This can be an email course – offer a short 5-7 day course to engage your new subscriber. This gives your readers an idea of the kind of quality content you provide.

18. Ebook

Have an ebook (here’s how to write an ebook) that’s related to your article? Why don’t you offer that as an opt-in? An ebook is simple to understand.

However, ebooks are pretty common nowadays. You run the risk of people downloading your ebook and having it stay forever on their desktops without being opened.

19. Tools / Resource List

Collate a list of useful top tools or resources that you use! This is extremely easy to create and readers can easily download the PDF content upgrade.

Plus, you get to earn some extra affiliate income if they purchase the resources that you recommend!

20. Free trial

If you run a software company (or sell something that works with a free trial), try offering a free trial as an exclusive offer within selected articles. This may even generate extra sales for you!

21. PDF of article

Want to offer a content upgrade but don’t have time to create one? Just convert your article into a PDF and offer that as a content upgrade!

Some people will want the PDF because they can save it and refer to your article again. A PDF of your article works well if your article is super high-value.

22. Fill-in-the-blank templates

This is similar to a content upgrade idea above about providing scripts and swipe files – just this time round, have blanks for people to customize your templates into their own!

This allows for a certain level of personalization that some people may find useful.

23. Video or audio recording of your article

You can offer a video or audio recording of your article to cater to different types of viewers on your blog! Offer to send it to them via email and get their email in the process.

24. Bonus content

If your article has 10 points, offer another 5 more! For instance, if your article is about “5 hacks to fold clothes neatly and quickly”, your content upgrade can include another 5 more hacks.

  • Example: If you look at my catchy headline template content upgrade above, the article has 190 templates, but the content upgrade has 220 templates – I offered a bonus for those who opted-in

25. Worksheets

Worksheets that supplement your blog post works well as well, as they encourage your readers to implement your advice.

26. Formulas

If you have a formula achieving a particular result, you can offer that as a content upgrade! A formula is very quick to the point and easily consumable.

27. Raw PSD files

Raw PSD files can be very valuable!

28. Free stock images

Offer free stock images! This works especially well if your readers are bloggers, photographers and other creative types.

29. Slideshare version of article

If you’re good with creating SlideShare presentations, do consider offering a SlideShare version of your article as a content upgrade.

This works well if you have a long article, as a SlideShare presentation helps to present your content in a concise manner to your audience.

30. A kit

Put together a kit of stuff to send to your audience as a content upgrade! A kit sounds more valuable than a single download, and adds a nice personal touch to your content upgrade, given that the downloads in your kit are lovingly curated!

31. Resource library

I love offering a resource library, which is basically a password protected page of freebies that your subscribers can access to get all your available freebies in one convenient place.

The great thing about offering a resource library is that you don’t have to create a fresh new content upgrade for all your posts – you just have to offer your resource library, because it is universally attractive to 99.99% of your audience.

Summary of all 31 content upgrade ideas:

1. Cheatsheet
2. Checklist
3. Webinars
4. Podcast
5. Swipe files/ scripts/ templates
6. Transcripts
7. Infographics
8. Case study
9. Spreadsheets
10. Calendars
11. Planners
12. Video tutorials
13. Challenges
14. Snippets of a paid course
15. Printables
16. Facebook group
17. Mini-course
18. Ebook
19. Tools/ resource list
20. Free trial
21. PDF of article
22. Fill-in-the-blank templates
23. Video or audio recording of your article
24. Bonus content
25. Worksheets
26. Formulas
27. Raw PSD files
28. Free stock images
29. Slideshare version of your article
30. A kit
31. Resource library

That’s all folks! I hope this helps, pal. What’s your #1 favorite content upgrade idea? 🙂

P.S. If you’re ready to get serious about your email list, check out my step-by-step course on how to get more traffic and your first 1K subscribers. As you can see from the multiple examples in this post, I only preach what I really practice. 😉

Content upgrades are just part of 1 module in the course. There are still 15 other modules chockful of strategies I use and love to grow my audience. Check out Traffic, Subscribers, Yours for everything you need to know about traffic and growing your list — here. x

If you liked this post, please share this?

Seriously. It helps a lot with the growth of this blog.

I know most people don’t share because they feel that us bloggers don’t need their “tiny” social share. But here’s the truth…

I built this blog piece by piece, one small share at a time, and will continue to do so. So thank you so much for your support, my reader.

Some great suggestions:
Pin it! (I even made a pretty pin for ya!)
Share it to your favorite blog + biz Facebook group
Tweet it!
Stumble it!

It won’t take more than 10 seconds of your time. The share buttons are right here. 🙂

Thank you!

Join Turbo Blogging & Business, my free Facebook mastermind group HERE to grow your blog biz with hundreds of other entrepreneurs (you’ll also join my list, where I send you awesome goodies for you to munch on!)

If you enjoyed this post, get updates from me. (it’s FREE)

You’re awesome for staying till the end. Signup for my newsletter below.

I send email updates about new posts, and tips and tricks to build & monetize your online business.

Liked what you just read? Join the newsletter and get:

– My subscriber-exclusive tips & tricks
– My latest blog content
– My FREE 12 Day Blog Traffic Mini Course, which has doubled the traffic of some of my subscribers.

You’re making a great choice for your future.

Yay! I’ve just switched comments on. Please share your thoughts by leaving a comment below:

DNN

I always had a struggle with podcasting as I couldn’t completely grasp the concept of it. I didn’t have the audience either to keep a podcast show going and didn’t know how to generate one. Maybe I’ll look into this again in the near future. Maybe. The e-books are definitely good because you can give them out for free and include affiliate links in them and links back to your site. Would you happen to know by chance if everytime someone downloads an e-Book with links pointing back to your blog or website if that’ll boost your SEO? Thanks in advance for your answer Raelyn. 🙂

Hey! Thanks for stopping by – as far as I know, I don’t think it will boost your SEO – better to spend your SEO efforts elsewhere. Cheers!

Hey DNN,

You could check out John Lee Dumas blog, he gives a lot of tips on starting and growing a podcast.

This list is golden raelyn! Content upgrades should be a part of every blogger’s arsenal. Putting in that little extra work can make a huge difference in whether or not that visitor becomes a subscriber. And this list clearly shows that there are many ways that you can deliver additional value to your reader.

I’m glad that you liked it, James!

GREAT AND INSIGHTFUL POST. THANK U VERY MUCH.

YOU’RE WELCOME 🙂

Download your FREE cheatsheet: My 4 proven steps to get your first 1,000 subscribersGET INSTANT ACCESS
+ +
512 Shares
Pin486
Share3
Tweet23
Stumble
+1
Share
Recommended For You:
101 Tips From Top Experts On How To Get More Traffic
Close