Short but very important blog post ahead!
Most bloggers have an obsession with traffic.
And that’s completely understandable.
I mean, when I first started, traffic was one of my biggest concern.
It is important, but not as important as growing your email list.
For now, let me challenge your thinking as an entrepreneur.
Instead of thinking in terms of traffic, start thinking in terms of subscribers.
You don’t need more traffic, you need more targeted traffic.
Traffic that actually converts.
So instead of focusing on how many page views you get a month, start focusing on how many new subscribers you are getting.
- You could write junk viral blog posts and get a ton of traffic, but nobody will buy from you.
- You could run a blog about everything under the sun, but few would subscribe even if you have millions of readers because they don’t see that you solve a problem for them.
The best kinds of blogs establish authority in a given niche, get loyal subscribers, and monetize their audience successfully down the road. (Guess how?! From their email list.)
More traffic does not necessarily lead to more sales, more conversion does.
Focus on building your email list.
List building is so much more than just getting traffic, although that’s definitely part of the puzzle as well.List building is so much more than just getting traffic, although that's definitely part of the puzzle as well.Click To Tweet
It is about getting good, targeted traffic.
It is about creating a solid brand that will get people to trust you enough to hand over their email.
It is about engaging and adding value to people so that they will see you as an authority.
And most importantly, it’s about building a list of prospective customers that will get you sales.
You could sell your subscribers affiliate products, your own courses, coaching… the sky is the limit.More traffic does not necessarily lead to more sales, more conversion does.Click To Tweet
Find me a successful blog that doesn’t have an email list
You probably can’t! You’ll find that almost all successful blogs and businesses have an email list. Why is that so?
Because they wouldn’t have succeeded without it. You need an email list to have people to sell to.
Email subscribers are people that know, like, and trust you.
It is pertinent for you to start building an email list because you need to be cultivating that relationship with people and regular newsletters will do just that.
What kind of change do you want to evoke in people’s lives?
What about serving people?
If you want to help readers on a deep level, you can’t just have a “touch and go” relationship with them.
Building a list will allow you to give consistent value to evoke real change and transformation in people’s lives because you get to engage people on a deeper level over longer periods of time.
Ready to grow your email list and focus on what matters?
3 action points today
- Start monitoring your email list growth
- Stop obsessing over page views
- Make list building a top priority of your business!
And while we’re at it, here are 3 metrics to prioritize over traffic:
- Number of new subscribers
Do you know what’s not on the list? Page views, number of comments, and number of social media followers.
Don’t worry, those will definitely come if you focus on the right metrics as well 🙂
Now that you know what to focus on…
Relevant resources for you
Here are some relevant blog posts, webinars, and tips for you!
- *Free Webinar: 3 Key Strategies Behind How I Gained 10,000 Subscribers In The Last 12 Months
- List Building 101: How to Build An Email List That Makes Money (Cheatsheet Included)
- 10 Game-Changing Strategies I Used To Create an Irresistible Lead Magnet/ Freebie That Got Me 711 Downloads in 3 Months
- Get More Subscribers: 6 Hotspots To Place Your Email Opt-in Boxes
- The Hello Bar Alternative: How I Got 196 New Subscribers With Just 15 Minutes of Work
- 31 Content Upgrade Ideas For Your Blog (With real examples!)
The best way to get more subscribers…
Is to join my signature list building course, List Building Incubator.
It is my complete step-by-step list system to start, grow, and monetize your email list like a seasoned pro.
I go through exactly how I got from 0 to 1000 subscribers in 4 months (and to over 40,000 subscribers now), plus my best list building strategies from my years of online business experience!
We’ve had amazing results with multiple course students – and I warmly invite you to be next!
Many online entrepreneurs spend years trying to get their first 1K subscribers and end up giving up, but it does not have to be this way for you.
Click here to learn more about List Building Incubator.
Stay tuned for my next post 2 days later!
In this post, we established that you don’t need more traffic to get you sales, you need more targeted traffic that you are able to engage and nurture. This means that you need more subscribers.
In my next post, I will talk about 5 crucial reasons why list building is a MUST for your blog + business (aside from getting you more sales, of course).
This is fundamental knowledge that every blogger will have to know.
(Update: The post is up! Why Building an Email List is a MUST for Your Blog & Business)
But first tell me… Did you gain a new perspective today?
P.S. If you need an email service provider – I recommend Convertkit. I find it very user-intuitive and easy to use. It also has all the functions you will need for a very reasonable price. You can check out why I love Convertkit here.
Michael Pozdnev says
Interesting opinion …
It all depends on the aim of the blogger. If you want to help your readers, then it’s the number of pageviews that is important. If it’s revenue, then the number of subscribers, but more customers.
There is one successful blogger who does not have an email list. This is Ryan Biddulph.
Raelyn Tan says
If you want to help readers on a deep level, you can’t just have a “touch and go” relationship with them. Building a list will allow you to give consistent value to evoke real change and transformation in people’s lives. I’ll add that into the post, thank you for the idea:)
And oh my gosh! You’re right. Can’t believe he doesn’t have an email list!