Short but very important blog post ahead!
Most bloggers have an obsession with traffic.
And that’s completely understandable.
I mean, when I first started, traffic was one of my biggest concern.
It is important, but not as important as growing your email list.
For now, let me challenge your thinking as an entrepreneur.
Instead of thinking in terms of traffic, start thinking in terms of subscribers.
You don’t need more traffic, you need more targeted traffic.
Traffic that actually converts.
So instead of focusing on how many page views you get a month, start focusing on how many new subscribers you are getting.
- You could write junk viral blog posts and get a ton of traffic, but nobody will buy from you.
- You could run a blog about everything under the sun, but few would subscribe even if you have millions of readers because they don’t see that you solve a problem for them.
The best kinds of blogs establish authority in a given niche, get loyal subscribers, and monetize their audience successfully down the road. (Guess how?! From their email list.)
More traffic does not necessarily lead to more sales, more conversion does.
Focus on building your email list.
List building is so much more than just getting traffic, although that’s definitely part of the puzzle as well.List building is so much more than just getting traffic, although that's definitely part of the puzzle as well.Click To Tweet
It is about getting good, targeted traffic.
It is about creating a solid brand that will get people to trust you enough to hand over their email.
It is about engaging and adding value to people so that they will see you as an authority.
And most importantly, it’s about building a list of prospective customers that will get you sales.
You could sell your subscribers affiliate products, your own courses, coaching… the sky is the limit.
Related post: The Ultimate Guide: Affiliate Marketing For DummiesMore traffic does not necessarily lead to more sales, more conversion does.Click To Tweet
Find me a successful blog that doesn’t have an email list
You probably can’t! You’ll find that almost all successful blogs and businesses have an email list. Why is that so?
Because they wouldn’t have succeeded without it. You need an email list to have people to sell to.
Email subscribers are people that know, like, and trust you.
It is pertinent for you to start building an email list because you need to be cultivating that relationship with people and regular newsletters will do just that.
What kind of change do you want to evoke in people’s lives?
What about serving people?
If you want to help readers on a deep level, you can’t just have a “touch and go” relationship with them.
Building a list will allow you to give consistent value to evoke real change and transformation in people’s lives because you get to engage people on a deeper level over longer periods of time.
3 action points today
- Start monitoring your email list growth
- Stop obsessing over page views
- Make list building a top priority of your business!
And while we’re at it, here are 3 metrics to prioritize over traffic:
- Number of new subscribers
Do you know what’s not on the list? Page views, number of comments, and number of social media followers.
Don’t worry, those will definitely come if you focus on the right metrics as well 🙂
Stay tuned for my next post 2 days later!
In this post, we established that you don’t need more traffic to get you sales, you need more targeted traffic that you are able to engage and nurture. This means that you need more subscribers.
In my next post, I will talk about 5 crucial reasons why list building is a MUST for your blog + business (aside from getting you more sales, of course). This is fundamental knowledge that every blogger will have to know.
But first tell me… Did you gain a new perspective today?
P.S. If you need an email service provider – I recommend Convertkit. I find it very user-intuitive and easy to use. It also has all the functions you will need for a very reasonable price.