Raelyn Tan: Blogging & Digital Marketing Strategist

What’s The Business Model Behind Your Online Business?

How do you intend to monetize your business?

You’ll be surprised by the number of people who have no clue how they intend to build up the business part of their online business.

For instance, a blogger may blog and blog for years without any sound plan to ever monetize. This is as good as dooming yourself for failure!

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It boils down to your online business model

What does this mean? Obviously, different people have different ideas of what a “business model” actually entails.

To me, a business model for your internet business would mean the framework or process by which you intend to run & monetize your business with.

Have you ever given much thought to your business model?

Having a website or creating content is but one part of a business model.

A simple business model for you to follow


If having a business model is something new to you, fret not. Today, I’ll be going through a very simple business model that even an idiot can understand.

It goes along the lines of: Traffic -> Subscribers -> Customers.

Of course, the details make the seemingly simple sentence above much more complex. Let’s go into each component of your online business model more carefully.

Starting an online business to make money? You need a business model to map your way to success and start working from home! This is a #1 priority for all online entrepreneurs!

Pin this bad boy?



How will people hear about your business? For someone to eventually buy from you, they actually need to know that you exist first.

First, decide who you want as a future buyer. I have a blog post about defining your target audience.

Then, figure out how you’ll reach them.

How will this happen? There are a gazillion ways for someone to get the exposure they need – but whatever it is, how you get people into your business will be part of your business model.

Some examples:

  • Paid advertisements
  • Word of mouth
  • Social media shares
  • Affiliates
  • Search engine organic traffic

How do you intend to get traffic for your business?

Often, it is recommended to have more than one method of getting traffic, in case a particular method fails you. Scribble how you want to get traffic down, my friend!

Subscribers/ Retention

Now that you’ve successfully figured a way to get your blog + biz in front of new people consistently, it’s time to build a relationship with them. 

Why? To get someone to buy from you, they need to know, like and trust you first.

Whether you have a $2000 consulting package that you want to sell, or a $47 ebook, you need someone to see you as an expert and be convinced that you can solve their problem.

The best way to retain traffic and turn them into fans is to build your email list.

Getting someone to subscribe allows you to send them valuable emails and build goodwill. When you finally have something to sell, you have an avenue to tell them about it.

Another avenue to build a relationship is to get them to become a follower on social media.



Most people have lots of problems getting traffic and subscribers, so they never get to monetizing their business.

However, monetization is the most important (duh!) part of starting an online business.

No profits = you don’t have a business, simple as that.

Most people aren’t making any money because they aren’t selling anything. 

A sound business model includes a plan for you to monetize your business eventually.

For online businesses, some examples include:

  • Ebooks
  • Online courses
  • Services (Eg coaching)
  • Recommending stuff as an affiliate
  • Physical products
  • Banner ads

When you’ve people coming into your business, you retain them and build a relationship, and then sell something to them.

Ready to craft your very own business model?

Here’s a one-paged worksheet I created to help you craft out YOUR business model via this 3-step process.

It really helps you to clarify the essence of your business!

FREE WORKSHEET TO CLARIFY YOUR ONLINE BUSINESS MODEL! Starting an online business to make money? You need a business model to map your way to success and start working from home! This is a #1 priority for all online entrepreneurs!

Click here to download this worksheet and fill it up.

From my experience, the biggest stumbling block is…

…that new bloggers and online business owners are unable to grow their blog and build an audience to sell to.

They struggle with getting traffic and building their list.

Of course, they can’t sell anything because they don’t have anyone to sell to.

My course: Traffic, Subscribers, Yours

My latest course will help precisely with that.

Traffic, Subscribers, Yours is my flagship traffic + list building course.

It is a complete step-by-step system that gets you from empty blogland to your first 1000 subscribers and beyond.

In the course, I also go through exactly how I got from 0 to 1000 subscribers in 4 months, plus my best traffic + list building strategies from my 10 years of blogging experience!

Check Traffic, Subscribers, Yours out here, and grab it at the early bird price of $179 before its gone in less than 15 hours.

Many online entrepreneurs spend years trying to get their first 1k subscribers, but it does not have to be this way for you.

If you liked this post, please share this?

Seriously. It helps a lot with the growth of this blog.

I know most people don’t share because they feel that us bloggers don’t need their “tiny” social share. But here’s the truth…

I built this blog piece by piece, one small share at a time, and will continue to do so. So thank you so much for your support, my reader.

Some great suggestions:
Pin it! (I even made a pretty pin for ya!)
Share it to your favorite blog + biz Facebook group
Tweet it!
Stumble it!

It won’t take more than 10 seconds of your time. The share buttons are right here. 🙂

Thank you!

Join Turbo Blogging & Business, my free Facebook mastermind group HERE to grow your blog biz with hundreds of other entrepreneurs (you’ll also join my list, where I send you awesome goodies for you to munch on!)

If you enjoyed this post, get updates from me. (it’s FREE)

You’re awesome for staying till the end. Signup for my newsletter below.

I send email updates about new posts, and tips and tricks to build & monetize your online business.

Liked what you just read? Join the newsletter and get:

– My subscriber-exclusive tips & tricks
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You’re making a great choice for your future.

Yay! I’ve just switched comments on. Please share your thoughts by leaving a comment below:

Raelyn, this is SO inspiring. I stumbled upon your post on How to Write an Ebook and when I saw the link to this page I clicked it. I have no business model at the moment. When I read the link to Defining Your Target Audience, I made a mental note to read that next. I didn’t want to skip around and not end up reading this one. So I’ll go read the Target Audience, then finish the checklist for this post, and THEN go see about the Ebook. I’m really excited because you are answering a lot of questions I didn’t know to ask.


That’s great! 🙂 Thank you for letting me know! Happy to help.

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Why Building an Email List is a MUST for Your Blog & Business