Raelyn Tan: Blogging & Digital Marketing Strategist

How To Spy On Your Competitor’s Facebook Page With Fanpage Karma

fan-page-karma-tutorialThis is part 4 of 4 of the Insane Quick Tips series, where I share bite-sized tips that will exponentially grow your blog business.

1. The Best Place For FREE High Quality, Royalty Free Stock Images For Your Social Media Graphics / Website
2. How to Find Top Influencers Who Will Happily Share Your Content (Buzzsumo Tutorial)
3. How To Get More People To Tweet Your Stuff With Beautiful Tweet Boxes (With CoSchedule’s Click To Tweet Boxes)
4. How To Spy On Your Competitor’s Facebook Page With Fanpage Karma

Value-packed Fan Page Karma Tutorial: Use Fan Page Karma to find out what's working best on your competitor's Facebook page & and up-level your marketing + business on Facebook.

Pin this bad boy!

Won’t you like to find out what your competitors are doing on their Facebook fan pages that’s working?

You’ll love Fan Page Karma (it is FanPageKarma.com), which allows you to secretly analyze your competitor’s Facebook pages and see which of his/her posts are receiving the most engagement. (not so secret now I guess)

You’ll learn how to:

  • Analyze competitor’s Facebook page and see which of his/her posts has the most likes and engagement
  • Lower the cost of your Facebook ads by having content in your advertisement that really appeals to whoever you are targeting
  • Learn about an amazing tool called Fanpage Karma

How To Find Out What Your Competitor’s Facebook Fans Love

Let’s try Marie Forleo, a famous marketer in the entrepreneurial arena.

It’s free, so head over to fanpagekarma.com and type in Marie Forleo over at the search bar.

fanpage-karma-tutorial

Fanpage Karma will show exactly is resonating with her fans.

We can see that Marie Forleo’s top posts are mostly quotes, whereas link posts don’t really work that well for her. Interesting!

how-to-use-fanpage-karma

You can also adjust the period of time that you want to analyze. You can go quite long back, so that’s a cool thing.

So How Can You Make Use Of This Information?

Find competitors with a huge following with the same target market as you do.

See what works for them and adjust your strategy accordingly.

If you’re into paid ads to grow your business, create a Facebook like ad, and have (in this case) quotes ready at your Facebook page.

When Marie Forleo’s fans come and visit your page (to decide if they want to like your page or not), they see the quotes, engage with it, and are more likely to like your Facebook fan page.

Have content in your ads that are crafted towards what actually works for your competitor’s fans.

You can have more motivational stuff when you’re targeting Marie Forleo’s fans.

And for other pages, long stories work very well. So when you’re targeting such pages, have Facebook advertisements that feature a long story.

It’s about finding out what has already worked and putting it on your Facebook page/ ads so that the people that you are targeting are more likely to engage.

I hope this helps.

xx Raelyn 🙂

This is part 4 of 4 of the Insane Quick Tips series, where I share bite-sized tips that will exponentially grow your blog business.

1. The Best Place For FREE High Quality, Royalty Free Stock Images For Your Social Media Graphics / Website
2. How to Find Top Influencers Who Will Happily Share Your Content (Buzzsumo Tutorial)
3. How To Get More People To Tweet Your Stuff With Beautiful Tweet Boxes (With CoSchedule’s Click To Tweet Boxes)
4. How To Spy On Your Competitor’s Facebook Page With Fanpage Karma

xx Raelyn 🙂

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